Director of Digital Sales

  • Full Time
  • Charleston, SC
  • This position has been filled

The Post and Courier


The Post and Courier is seeking a Digital Sales Leader to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment.  Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships.  This candidate must be able to recruit, coach, train, and lead our team of account executives to attain individual and collective digital goals across all of our platforms.


  • Responsible for digital media sales training and motivational efforts and for championing product research and development to include strategic qualitative information that targets various market segments and retail categories to support digital media efforts and revenue generation.
    Increase digital advertising revenues by actively engaging with Digital Sales Specialists and Account Executives in the field.
    Responsible for focus and momentum of digital media sales efforts and revenue generation, working directly with other Sales Managers, Multimedia Account Executives, Marketing, Research, Sales Services.
    Partners with Multimedia Account Executives on sales presentations & proposals to ensure that clients receive the appropriate digital media products, services and rates to meet their business needs.
    Coordinate sales efforts, develop multi-product marketing solutions, and communicate changes in direction, products, expectations, processes, and standards as they pertain to digital media.
    Partners with sales leadership and sales consultants in the development and achievement of digital media strategies, product revenue budgets.
    Drive sales, packaging and launch of Digital Media efforts
    Develop Digital Media opportunities to drive new revenue
    Responsible for promotion, pricing strategy and presentation development.
    Partner with research and marketing to ensure that all Digital Media information is current and accurate.
    Identifies strategies for increasing market share and product usage.
    Analyzes market trends and competitive initiatives.
    Continually tracks digital media metrics to ensure growth of the utilization of the full product set.
    Develops strong relationships with internal and external customers.
    Develops Digital Media sales materials to market appropriate services and opportunities to buyers of advertising at local, regional and national retail accounts and advertising agencies in support of Digital Media sales efforts.
    Generates, analyzes and interprets internal and external data to identity benefits for Digital Media; reviews and analyzes marketing and sales performance to determine the trends and performance of Digital Media; Assists in developing, implementing and monitoring Digital Media sales goals.
    Develop and implement tracking mechanisms to determine the Digital Media ROI and effectiveness of DM campaigns
    Other duties are assigned by the Advertising Director.

Requirements, minimum education level, and experience:

  • Bachelor’s Degree in marketing, communications or similar field required. MBA strongly preferred.
    Four years minimum marketing or sales experience required with 2+ years Digital product experience required.
    Demonstrated experience in development of marketing campaigns and business-to-business marketing.
    Strategic planning and analysis experience.

Knowledge, Skills and Abilities:

  •  Ability to thrive in a multi-tasking, fast-paced environment.
    Excellent written and oral communication skills.
    Proficiency MS Office and Internet Browsers such as Internet Explorer required.
    Valid driver’s license with a good driving history.

Physical Requirements: Close eye work, sitting, walking, standing, light to moderate lifting 15-30 pounds (per safety policy). Travel required to and from all Cox locations