SEM Strategist

  • Full Time
  • Charleston, SC
  • This position has been filled

The Post and Courier

POSITION DESCRIPTION:

The SEM Strategist will work closely with a talented team of web developers, creative designers and advertising operations specialists, in addition to having access to our Google management team to access industry trends. The ideal candidate thrives on leveraging research and analysis as part of their skillset to enhance marketing initiatives.

RESPONSIBILITIES:

  • Lead and execute various digital marketing initiatives, with a primary focus on Paid Search (Google AdWords/Bing Ads)
    Develops keyword lists, copy for search campaigns, and provides estimates to assist sales
    Optimize program performance and improve spend effectiveness
  • Conduct and synthesize paid media audits
    Develop, implement, and optimize measurement plans
  • Apply quantitative and qualitative analysis skills to match the client’s business objectives
    Conduct and synthesize regular competitive analyses and trends
    Deliver and schedule monthly reporting meetings with clients
    Lead and execute A/B and multivariate user testing to improve user experiences
    Works with design, development, sales, and account management teams to identify web design, content and layout strategies for better user experience and lead conversion; assists with implementation
    Stays current with industry best practices and is a voice for process improvement
    Monitors and implements new and emerging trends in SEM
    Manages and maintains client relationships
    Performs other related duties as assigned

Requirements, minimum education level, and experience:

  • BA/BS degree required
    Minimum of one year of experience in a professional environment.
    Experience with Search Engine Marketing (Pay per click) is preferred, but not required.
    Candidate must have strong verbal and written communication skills.
    Ability to become Google AdWords certified
    Ability to become Google Analytics certified

Knowledge, Skills and Abilities:

  • Results-oriented, pragmatic, and passionate about digital marketing
    Detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees

EOE