Digital Sales Specialist

The Aiken Standard

POSITION DESCRIPTION: The Digital Media Sales Representative is responsible for developing relationships and consulting with local retail clients, while providing an opportunity to contribute to the long-term success of a high growth and progressive company. The business-to-business sales representatives are responsible for selling a value-based online advertising solution for local retail clients. This enthusiastic and driven sales representative will focus on growth of existing accounts and prospect for new opportunities, speak with decision makers, analyze their needs, and effectively deliver value-added solutions.

Responsibilities:

  • Develop and aggressively grow sales through prospecting, cold calls and relationship development.
    Cold-call key decision makers and negotiate rates in defined territory.
    Work with legacy retail sales team to strategize on client opportunities.
    Meet revenue and account retention goals.
    Ensure both customers and prospects have a detailed understanding of aikenstandard.com products through a consultative and strategic selling approach.
    Ensure current customer satisfaction by responding quickly and accurately to problems, concerns or needs.
    Ensure thorough knowledge of the various Aiken Communications digital products.
    Maintain strong ongoing knowledge of the automotive landscape and industry as well as local market dynamics.
    Maintain a high level of customer service through training and customer support.
    Develop relationships with small business groups. Leverage these relationships to maximize revenue opportunities.
    Proactively market the company to customers and convey the advantages of our services.
    As appropriate, manage and monitor all contracts, as well as accounts receivables.
    Utilize CRM platforms such as Sugar and other tools to record, track and plan client activity.
    Collaborate with team members, managers and cross-functional departments and participate in team or cross team initiatives and projects.

Requirements, minimum education level, and experience:

  • A bachelor’s degree in business or media discipline is preferred.
    Passion for strategic innovation and exponential revenue growth in interactive media.
    Working knowledge automotive marketplace.
    Excellent verbal, written and visual communications skills, presentation skills and interpersonal communications abilities.
    Conversational knowledge of prevailing interactive tools and technologies, including: inventory syndication and management, HTML, CSS, Flash, web servers, mobile sites and apps, content management systems, databases, development languages and frameworks, advertising inventory and delivery systems, search optimization and search marketing, business reputation management, web metrics and analytics.

Knowledge, Skills and Abilities:

  • Self-motivated and able to work independently
    Upbeat and positive demeanor
    Flexibility and ability to adapt to change in a highly dynamic work environment
    Excellent time management and organization skills
    Excellent verbal and written communication skills: ability to adjust style and messaging based on audience
    Excellent listening skills
    Excellent relationship building skills both in-person and over the phone and understanding of the importance of building internal and external networks to increase personal effectiveness
    Ability to deliver high quality work results on time
    Ability to adapt quickly to shifting priorities
    Commitment to continuous self-development
    PC/Mac literacy including MS Office, Excel and Outlook
    Knowledge of CRM software to maintain and plan sales pipeline

EOE

Employment Application

An Equal Opportunity Employer
To The Applicant: Federal and State law prohibits discrimination in employment practices because of race, color, religion, sex, sexual orientation, citizenship status, age, national origin, genetic information, physical or mental disability, past, present, or future status in the uniformed services of the United States, or any other characteristic protected under applicable federal, state or local law (“Protected Characteristics”). No question on this application is asked for the purpose of limiting or excluding any applicant’s consideration for employment on the basis of any of the above. We appreciate your interest in the Company and we are sincerely interested in your qualifications. Please be advised that all employees at the Company must undergo a drug screen and criminal record check prior to beginning employment.

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"I certify that the information contained in this application is correct to the best of my knowledge and understand that falsification of this information is grounds for refusal to hire or dismissal. I agree that any health examination and/or drug or alcohol screen required by the Company is made with my consent. The Company will require that applicants and employees submit to drug and/or alcohol screening if requested to do so. The submission to such testing is a term and condition of employment or of continued employment. Applicants who refuse to complete this screening process as scheduled, or whose test results are considered unacceptable to this facility shall be ineligible for employment at the Company. This applicant acknowledges and agrees to the terms and conditions of employment.

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