SEM Strategist

King & Columbus


The SEM Strategist will work closely with a talented team of web developers, creative designers and advertising operations specialists, in addition to having access to our Google management team to access industry trends. The ideal candidate thrives on leveraging research and analysis as part of their skillset to enhance marketing initiatives.


  • Lead and execute various digital marketing initiatives, with a primary focus on Paid Search (Google AdWords/Bing Ads)
    Develops keyword lists, copy for search campaigns, and provides estimates to assist sales
    Optimize program performance and improve spend effectiveness
    Conduct and synthesize paid media audits
    Develop, implement, and optimize measurement plans
    Apply quantitative and qualitative analysis skills to match the client’s business objectives
    Conduct and synthesize regular competitive analyses and trends
    Deliver and schedule monthly reporting meetings with clients
    Lead and execute A/B and multivariate user testing to improve user experiences
    Works with design, development, sales, and account management teams to identify web design, content and layout strategies for better user experience and lead conversion; assists with implementation
    Stays current with industry best practices and is a voice for process improvement
    Monitors and implements new and emerging trends in SEM
    Manages and maintains client relationships
    Performs other related duties as assigned

Requirements, minimum education level, and experience:

  • BA/BS degree required
    Minimum of one year of experience in a professional environment.
    Experience with Search Engine Marketing (Pay per click) is preferred, but not required.
    Candidate must have strong verbal and written communication skills.
    Ability to become Google AdWords certified
    Ability to become Google Analytics certified

Knowledge, Skills and Abilities:

  • Results-oriented, pragmatic, and passionate about digital marketing
    Detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees

Physical Requirements: Close eye work, sitting, walking, standing, light to moderate lifting 15-30 pounds (per safety policy).


Employment Application

An Equal Opportunity Employer
To The Applicant: Federal and State law prohibits discrimination in employment practices because of race, color, religion, sex, sexual orientation, citizenship status, age, national origin, genetic information, physical or mental disability, past, present, or future status in the uniformed services of the United States, or any other characteristic protected under applicable federal, state or local law (“Protected Characteristics”). No question on this application is asked for the purpose of limiting or excluding any applicant’s consideration for employment on the basis of any of the above. We appreciate your interest in the Company and we are sincerely interested in your qualifications. Please be advised that all employees at the Company must undergo a drug screen and criminal record check prior to beginning employment.


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