Content That Works
POSITION DESCRIPTION: The Custom Content Specialist is responsible for selling custom content projects to businesses locally and nationally for Content That Works; meeting and exceeding sales goals; and bringing in new business through prospecting, in-person appointments and conducting sales assessments. This position is key to expanding this new area of business, identifying particular industries to target and developing an overall plan for growing our custom content offerings.
- Monitoring and growing content marketing sales
Leading conversations with internal and external stakeholders—clients, teammates, senior management—about complex, multi-faceted ideas and programs
Working alongside director to lead creative vision for ambitious campaigns and programs
Manage the sales relationship with clients and prospects (preparing sales material and presentations, finding new prospects, managing sales, negotiations, contractual and billing follow up, coordination with marketing ops for promotional and technical needs)
Develop long term relationships with key players across markets
Identify opportunities for networking and marketing services, including industry specific conferences and networking events
Create sales documents and tools aligned with guidelines and strategies
Working with marketing functions to ensure timely campaign management
Identify targets, generate and qualify leads
Work to achieve daily, weekly and monthly goals for Not Ready/Available %, attendance, tardiness and monthly sales goals
Participate in staff meetings and training as it is scheduled
Performs other duties as assigned by management
Requirements, minimum education level, and experience:
- Two year college degree in Business or Marketing preferred, or successful phone sales experience
One year experience in sales preferred
Previous experience in advertising sales or copy/layout is a plus.
Knowledge, Skills and Abilities:
- Ability to interact and communicate with people over the telephone and in emails in a professional and concise manner.
Ability to be persuasive and handle sales objections.
Knowledge of principles and methods for promoting and selling products or services over the phone.
Excellent oral, written and comprehension of English.
Ability to manage multiple projects in a professional manner.
Demonstrated conflict resolution for handling client or prospect complaints/problems
Analytical skills and good work ethics
Ability to work independently according to procedures and policies given
Experience using Microsoft Word and MS Outlook (or similar email applications)
Strong organizational skills
Attention to detail
Regularly required to sit for long periods of time, hearing, speaking and writing; close eye work on computer screen; required to stand, walk, reach with hands and arms, bend and stoop; light to moderate lifting 15-30 pounds.